Success requires insight into your market.
Insight requires staying in-the-know on your market’s technology usage, plans, challenges, goals, and preferences.
At Verity, we arm with insight through our Mobile Buying Initiatives (MoBI) Survey Program- Our premier subscription service that provides updated information as we gather and publish it.
How does MoBI work? Through a unique combination of phone interviews and online surveys, we continually poll decision-makers and those involved in the decision process across mobile market verticals. Based on this data, we publish an annual report, a 6-month update, and–in cases where we notice key changes in the interim-Executive Briefings that overview new findings.
Our goals are twofold:
1. To provide decision-makers with critical data that enables them to compare their operations and plans to others in their marketplace.
2. To provide mobile solutions vendors with a deep understanding of how they can best meet the needs of their respective markets.
Through our MoBI service, we put answers at your fingertips:
- Which functionalities are most important to my market and prospects?
- Which technologies are my prospects using now?
- What are the biggest problems and challenges my target market experiences? How severely do these problems impact operations?
- What future issues keep my prospects and customers up at night? How can I help address those issues?
- Which features and functions will most impact buying decisions within my market or vertical?
- What should I be adding to my products and services mix so I can best meet market needs?
- and more.
Additionally, as a MoBI subscriber, you’ll enjoy the opportunity of being able to submit your specific questions to be added to our market surveys. MoBI is currently available for the following verticals:
- Healthcare
- Transportation and Logistics/Fleet
- Distribution Center/Warehouse
- Retail
- Rail (launching June, 2012)
- Utility (launching July, 2012)
To learn more about our Mobile Buying Initiatives Survey Program, contact us at 800.599.8740.
Don’t be left in the dark.
Exceptional results come from insight.
