“Verity’s work has provided us with extreme insight into verticals we’ve been targeting for our products and services. Verity has done a tremendous job of uncovering relevant information, enabling us to develop custom value propositions and total cost of ownership analysis for our sales opportunities. Keep up the great work!” Ed McCabe, National Sales Manager, Panasonic Toughbook
— Errol Greene, Founder - Errol has over 20 years’ experience in IT/tech sales and consulting, beginning in 1989 when he was a sales rep with GTE corporation. He later moved to a sales position with software management consulting firm Culpepper and Associates, where he was responsible for sales of IT research reports to VP and C-level software and hardware executives for eight years. Following that, he was Director of Sales with Porter Research, specializing in Customer Satisfaction, Win-Loss Analysis, and Market Needs studies for IT.
Over his career, Errol has held a variety of sales management positions with Think Resources, Stratix Corporation, CGW Software, and most recently, Psion Teklogix, where he started as a regional manager and was subsequently promoted to Manager of the East Coast Ports and Rail verticals–a market that PTX viewed as critical to their success. He was later promoted to Southeast Regional Manager of Mobile WAN sales, where he helped increase PTX’s market share in the emerging mobile computing market.
After six years at PTX, Errol founded Verity Insight Partners, where his vision is to provide companies with data that can be used to fine-tune and dramatically improve their sales and marketing efforts.
Errol lives in Atlanta with his fiancee, Evelyn, and their six adopted animals. He’s involved in several charities, including Big Brothers/Big Sisters of Atlanta, Childfund (formerly Christian Children’s Fund), Dawsonville Humane Society, the ASPCA, and others. He enjoys golf, fine wine, traveling, and spending time with Evelyn and their herd.
Ginger Cooper, VP of Operations – Ginger has 20 years’ experience in the high tech industry, including over 15 years as an analyst, feature writer, and columnist covering sales force automation and customer relationship management technology. She began her career at Culpepper & Associates, a software market research and consulting firm, as Associate Editor of The Culpepper Letter–a monthly newsletter for senior software executives. She later became Editor in Chief, and in this role she wrote and edited various books, organized industry teleconferences, analyzed market data, and specialized in sales force automation trends and technology. Upon leaving Culpepper in 1995, she became Editor in Chief of The Sales Automation Adviser, a monthly newsletter focused on sales trends and technologies, and during this time, she also began covering sales and marketing technologies as a freelance journalist and columnist.
Over her career, Ginger has written countless magazine and newsletter articles, and she has authored and edited numerous books – including Beyond the Blue Sky: A Realistic Look at Sales Force Automation, The Sales Manager’s Survival Guide, It’s a Whole New Ball Game: Selling and Marketing Client/Server Software, and Leads: The Next Generation. Ginger received the 1997 SAA Excellence in Journalism Award for the cover story she wrote for the inaugural issue of Sales and Field Force Automation Magazine, was honored in 2002 as one of the “20 Most Influential Executives in CRM” by CRM Magazine, and received the 2003 “Voice of Technology in Georgia” award from TechLinks Magazine. Her work has been featured in CRM Magazine, Forbes Magazine, Inc. Magazine, ComputerWorld, The Atlanta Business Chronicle, and many other business and high-tech publications.
In May of 2000, Ginger founded the Customer Relationship Management Association (CRMA), a not-for-profit organization following trends, techniques, and technologies in the CRM arena. In this role, she helped grow the organization from a single chapter in Atlanta to a national association with chapters across the U.S. and in Canada. She organized countless meetings and events, worked with leading experts and analysts in the CRM industry, appeared on various panels as an industry expert, and was viewed as a thought leader in the industry throughout her years with CRMA. She continued in this role until 2008, when–while living with her family in Northern Ireland– she stepped back to pursue other interests.
Ginger lives in Atlanta with her husband, John–who develops software solutions for the energy industry– their two sons, aged 10 and 13, and their two rescue dogs. In addition to working in the technology industry, she runs apartment properties in the Atlanta area.
Michael Rosenberg, Director - Canadian Operations – Michael is the founder of The Flexible Thinker, and OYG Consulting, group headquartered in Toronto, ON, Canada. He brings a wealth of information and sales experience from throughout his 30-year career. Michael is an internationally-recognized expert in the areas of sales, marketing, and human resources. He is a widely published writer whose work has been featured in Chief Learning Officer magazine, The Globe and Mail, H.R. Reporter, and the Mississauga Business Times. He is the author of The Flexible Thinker®: A Guide to Creative Wealth and The Flexible Thinker® Guide to Extreme Career Performance (co-written with Sandra Boyd) and has been a guest lecturer at several universities. He is a dynamic speaker who uses his background in business improvisation for interactive and fun keynotes and workshops.
Michael’s work has been extensively studied and measured by the University of Western Ontario, where the results were published in the Journal of Organizational Science. Michael has worked with many large government, private and not-for-profit organizations including, Bombardier, the Province of Alberta, the State of New York, Ontario Public Sector Commission, the City of Kitchener, the City of Mississauga and the State of Delaware. Mike joins Verity to assist with our strategy for entering global markets in Canada and EMEA.
